Free Admission

For Kids

Looking for a kid-friendly activity that's educational, fun and FREE? It's all here at the Hallmark Visitors Center! We welcome children of any age.

Admission is free. Reservations are required for groups of 15 or more. Please complete our online form to reserve your group visit.

If you've scheduled a visit at Kaleidoscope, Hallmark's hands-on art experience for children, the Hallmark Visitors Center is located right next door. After the kids create their masterpieces at Kaleidoscope, come see how we create ours. And don't forget to "wrap up" your visit with a souvenir star bow from our bow machine!

You'll also find many other fun things to do at Crown Center for school groups and families, including:

  • A walking art tour around the Crown Center complex. (Tour map is available at the Hallmark Visitors Center.)
  • Kid-friendly Fritz's Railroad Restaurant, where your food is served to you from a model train, or the colorful and fun Crayola Café. 

Check out our While You're Here page for more local attractions.


Hallmark Visitors Center Scout BadgeThe Hallmark Visitors Center also offers activities that may meet the requirements for several Scout badges including:

  • A look at employment opportunities in areas such as art, photography and writing.
  • A peek into the world of graphic design.
  • A study of a local business and entrepreneur.


You can earn the Hallmark Visitors Center patch after completing your tour, available at the front desk.







Sol Lewitt:  elemental

The Hallmark Visitors Center is pleased to display now through October 17, a small cross section of the more than one hundred works by American artist Sol Lewitt (1928-2007) from the Hallmark Art Collection. Seen together here for the first time, they reveal the many recurring themes he explored throughout his career and offer a glimpse into the artist's enduring creative legacy. 

Normal operating hours:

9:30 a.m. - 4:00 p.m.

CLOSED Sunday.

The Hallmark Visitors Center will be closed September 3 - 22, reopening on Saturday, September 23 at 9:30.

See our Closure Schedule