Free Admission

For Kids

Looking for a kid-friendly activity that's educational, fun and FREE? It's all here at the Hallmark Visitors Center! We welcome children of any age.

Admission is free. Reservations are required for groups of 15 or more. Please complete our online form to reserve your group visit.

If you've scheduled a visit at Kaleidoscope, Hallmark's hands-on art experience for children, the Hallmark Visitors Center is located right next door. After the kids create their masterpieces at Kaleidoscope, come see how we create ours. And don't forget to "wrap up" your visit with a souvenir star bow from our bow machine!

You'll also find many other fun things to do at Crown Center for school groups and families, including:

  • A walking art tour around the Crown Center complex. (Tour map is available at the Hallmark Visitors Center.)
  • Kid-friendly Fritz's Railroad Restaurant, where your food is served to you from a model train, or the colorful and fun Crayola Café. 

Check out our While You're Here page for more local attractions.


Hallmark Visitors Center Scout BadgeThe Hallmark Visitors Center also offers activities that may meet the requirements for several Scout badges including:

  • A look at employment opportunities in areas such as art, photography and writing.
  • A peek into the world of graphic design.
  • A study of a local business and entrepreneur.


You can earn the Hallmark Visitors Center patch after completing your tour, available at the front desk.







The Art of the Poster: from Toulouse-Lautrec to Shepard Fairey

This exhibit chronicles 125 years of poster design, a modern art form made possible by the advancement of color lithography techniques in the nineteenth century.

This visually stunning exhibit is curated entirely from the Hallmark Art Collection, and includes a rare, early work by Shepard Fairey that serves as a culmination of the historic lineup. It promotes his signature Propaganda Printing Services and encourages the public to "THINK & CREATE" as well as to "PRINT & DESTROY."

Normal operating hours:

9:30 a.m. - 4:00 p.m.

CLOSED Sunday.
CLOSED May 29-31 for Memorial Day and exhibit updates.

See our Closure Schedule