Free Admission

Frequently Asked Questions

1. Do we need a reservation?

If you have a group of 15 or more, reservations are required.  Please complete the online group visit reservation form so we can best serve your group’s needs.

2. What does it cost?

Zip, zilch, nothing… admission is FREE!

3. What will we see?

There's so much to see at the Hallmark Visitors Center! Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And be sure to watch the film in our theatre created for Hallmark’s centennial.

4. How long should we plan?

It’s completely up to you! You may spend 10 minutes, one hour or four hours – any length of time is welcome. If you love history and are as fascinated by the Hallmark story as we think you will be, you’ll want to plan at least one hour.

5. What do you have for kids?

We have a bow machine that makes a star-shaped bow at the press of a button for each child to take home as a souvenir. Our computer kiosks offer an opportunity to enjoy Hallmark characters hoops&yoyo™, Asteroid Andy and Maxine in action. Find more details on our For Kids page.

6. Will we have a chance to shop in a Hallmark store?

We have a few items available for purchase specific to the Hallmark Visitors Center, however there is a large Hallmark Gold Crown® store located on the second level of the nearby Crown Center shopping complex for all your Hallmark shopping needs.

7. Where are you located?

You will find us at the world headquarters of Hallmark Cards, Inc. on the southern edge of downtown Kansas City, Missouri, in the Crown Center complex. For your GPS, enter "2450 Grand Blvd." to take you directly to the parking garage. Once inside the garage, simply follow the signs. You can find more detailed directions and parking info here.

8. Are there restaurants nearby?

Yes, the Crown Center shopping area has a food court and several sit-down restaurants available for dining. Most of the restaurants are located on the lower level of the shopping center. Feel free to ask our front desk Hallmark Ambassadors for additional recommendations for dining in the surrounding area.

9. What else is available to do in your area?

We're located in a vibrant and fun-filled section of Kansas City, so there's definitely lots to do while you're here.




The Art of the Poster: from Toulouse-Lautrec to Shepard Fairey

This exhibit of The Art of the Poster chronicles 125 years of poster design, a modern art form made possible by the advancement of color lithography techniques in the nineteenth century.

This visually stunning exhibit is curated entirely from the Hallmark Art Collection, and includes a rare, early work by Shepard Fairey that serves as a culmination of the historic lineup. It promotes his signature Propaganda Printing Services and encourages the public to "THINK & CREATE" as well as to "PRINT & DESTROY."


Due to a Corporate Event, The Hallmark Visitors Center will close at 2:00 p.m. on Thursday, April 27, 2017.  We will resume normal operating hours on Friday, April 28 - 9:30 - 4:00

Normal operating hours are:

9:30 a.m. - 4:00 p.m.


Due to a Corporate Event, The Hallmark Visitors Center will close at 2:00 p.m. on Thursday, April 27, 2017.

See our Closure Schedule