Free Admission

Frequently Asked Questions

1. Do we need a reservation?

If you have a group of 15 or more, reservations are required.  Please complete the online group visit reservation form so we can best serve your group’s needs.

2. What does it cost?

Zip, zilch, nothing… admission is FREE!

3. What will we see?

There's so much to see at the Hallmark Visitors Center! Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And be sure to watch the film in our theatre created for Hallmark’s centennial.

4. How long should we plan?

It’s completely up to you! You may spend 10 minutes, one hour or four hours – any length of time is welcome.

5. What do you have for kids?

Our Artifact Search is a great scavenger hunt for kids and grown-ups, alike. Have fun looking for each object. What are your favorites and what did you learn?  We also have a bow machine that makes a star-shaped bow at the press of a button for each child to take home as a souvenir.

6. Will we have a chance to shop in a Hallmark store?

There is a mini-shop in the Hallmark Visitors Center lobby with a nice assortment of Hallmark products. The mini-shop is open from 10:30 a.m. - 3:30 p.m. In addition, there is a Hallmark Gold Crown® store located on the second level of the Crown Center shopping complex for all your Hallmark shopping needs.

7. Where are you located?

You will find us at the world headquarters of Hallmark Cards, Inc. on the southern edge of downtown Kansas City, Missouri, in the Crown Center complex. For your GPS, enter "2450 Grand Blvd." to take you directly to the parking garage. Once inside the garage, simply follow the signs. You can find more detailed directions and parking info here.

8. Are there restaurants nearby?

Yes, Crown Center has a food court and several sit-down restaurants available for dining. Most of the restaurants are located on the lower level of the shopping center. Feel free to ask a Hallmark Ambassador for additional recommendations for dining in the surrounding area.

9. What else is available to do in your area?

We're located in a vibrant and fun-filled section of Kansas City, so there's definitely lots to do while you're here.



October 2017 - January 2018

Norman Rockwell's Christmas: Original Artwork for Hallmark Cards showcases paintings and drawings for the artist's popular Christmas cards. Seen here together for the first time, this exhibition of works from the Hallmark Art Collection provides a rare opportunity to view the meticulous craftsmanship that set Rockwell apart from his peers. 




Monday - Saturday
9:30 a.m. - 4:00 p.m.

See our Closure Schedule