Free Admission

Frequently Asked Questions

1. Do we need a reservation?

If you have a group of 15 or more, reservations are required.  Please complete the online group visit reservation form so we can best serve your group’s needs.

2. What does it cost?

Zip, zilch, nothing… admission is FREE!

3. What will we see?

There's so much to see at the Hallmark Visitors Center! Interactive displays and fascinating exhibits give you a glimpse into the rich history and creative spirit of Hallmark. And be sure to watch the film in our theatre created for Hallmark’s centennial.

4. How long should we plan?

It’s completely up to you! You may spend 10 minutes, one hour or four hours – any length of time is welcome. If you love history and are as fascinated by the Hallmark story as we think you will be, you’ll want to plan at least one hour.

5. What do you have for kids?

We have a bow machine that makes a star-shaped bow at the press of a button for each child to take home as a souvenir. Our computer kiosks offer an opportunity to enjoy Hallmark characters hoops&yoyo™, Asteroid Andy and Maxine in action. Find more details on our For Kids page.

6. Will we have a chance to shop in a Hallmark store?

We have a few items available for purchase specific to the Hallmark Visitors Center, however there is a large Hallmark Gold Crown® store located on the second level of the nearby Crown Center shopping complex for all your Hallmark shopping needs.

7. Where are you located?

You will find us at the world headquarters of Hallmark Cards, Inc. on the southern edge of downtown Kansas City, Missouri, in the Crown Center complex. For your GPS, enter "2450 Grand Blvd." to take you directly to the parking garage. Once inside the garage, simply follow the signs. You can find more detailed directions and parking info here.

8. Are there restaurants nearby?

Yes, the Crown Center shopping area has a food court and several sit-down restaurants available for dining. Most of the restaurants are located on the lower level of the shopping center. Feel free to ask our front desk Hallmark Ambassadors for additional recommendations for dining in the surrounding area.

9. What else is available to do in your area?

We're located in a vibrant and fun-filled section of Kansas City, so there's definitely lots to do while you're here.




Canadian Art Now on View at Hallmark Visitors Center

In celebration of the 100th anniversary of Hallmark Canada, this exhibit presents the work of prominent Canadian artists in the Hallmark Art Collection. Many of these paintings and prints were collected over the years by William E. Coutts, who, in 1916, founded the greeting card company that would become Coutts Hallmark, and eventually Hallmark Canada. Coutts supported Canadian artists with scholarships, awards, and commissions for Christmas cards designs. This selection of works, now part of the Hallmark Art Collection, provides a vivid cross-section of Canadian landscape painting. 

Beginning, Saturday, April 1, the Hallmark Visitors Center hours will be changing.  We will be open Monday - Saturday 9:30 a.m. - 4:00 p.m.


Normal operating hours are:

10 a.m. to 4:30 p.m.

9:30 a.m. to 4:30 p.m.


See our Closure Schedule

Beginning, Saturday, April 1, the Hallmark Visitors Center hours will be changing.  We will be open Monday - Saturday 9:30 a.m. - 4:00 p.m.