Free Admission

We're excited that you're coming to see us!

Hallmark Visitors Center entrance

The Hallmark Visitors Center is located in the Crown Center complex, in downtown Kansas City, MO. It offers something for everyone.  We welcome you to spend a few minutes or stay all day.

Admission is free. Reservations are required for groups of 15 or more.  Please complete the online form to reserve your group visit.

The Hallmark Visitors Center is situated all on one level and tours are self-guided. Our hours of operation are listed below.

2017 Closures:

  • May 29 - 31 (Memorial Day & Exhibit Updates)
  • July 4 (Independence Day)
  • September 4 - 30 (Labor Day and exhibit updates)
  • November 23 (Thanksgiving Day)
  • November 27 (Training)
  • December 25 (Christmas Holiday)
  • December 26 - opening at 12:30 p.m.
  • January 1, 2018


To find us, visit our Maps & Directions page. For more details, please view our Frequently Asked Questions, call 816-274-3613 or complete our Contact Us form.





The Art of the Poster: from Toulouse-Lautrec to Shepard Fairey

This exhibit chronicles 125 years of poster design, a modern art form made possible by the advancement of color lithography techniques in the nineteenth century.

This visually stunning exhibit is curated entirely from the Hallmark Art Collection, and includes a rare, early work by Shepard Fairey that serves as a culmination of the historic lineup. It promotes his signature Propaganda Printing Services and encourages the public to "THINK & CREATE" as well as to "PRINT & DESTROY."

Normal operating hours:

9:30 a.m. - 4:00 p.m.

CLOSED Sunday.
CLOSED May 29-31 for Memorial Day and exhibit updates.

See our Closure Schedule