Free Admission

We're excited that you're coming to see us!

Hallmark Visitors Center entrance

The Hallmark Visitors Center is located in the Crown Center complex, in downtown Kansas City, MO. It offers something for everyone.  We welcome you to spend a few minutes or stay all day.

Admission is free. Reservations are required for groups of 15 or more.  Please complete the online form to reserve your group visit.

The Hallmark Visitors Center is situated all on one level and tours are self-guided. Our hours of operation are listed below.

2017 Closures:

November 23 (Thanksgiving Day)
November 27 (Training)
December 25 (Christmas Holiday)
December 26 - open 12:00-4:00 p.m.

2018 Closures:

January 1, 2018
January 8 & 9, 2018

*Subject to change.


To find us, visit our Maps & Directions page. For more details, please view our Frequently Asked Questions, call 816-274-3613 or complete our Contact Us form.




October 2017 - January 2018

Norman Rockwell's Christmas: Original Artwork for Hallmark Cards showcases paintings and drawings for the artist's popular Christmas cards. Seen here together for the first time, this exhibition of works from the Hallmark Art Collection provides a rare opportunity to view the meticulous craftsmanship that set Rockwell apart from his peers. 




Monday - Saturday
9:30 a.m. - 4:00 p.m.

See our Closure Schedule