Free Admission

We're excited that you're coming to see us!

Hallmark Visitors Center entrance

The Hallmark Visitors Center is located on the southern edge of downtown Kansas City, Missouri, in the Crown Center complex. It offers something for everyone – from families to school field trips to tour groups.

Admission is free. Reservations are required for groups of 15 or more.  Please complete the online form to reserve your group visit.

The Hallmark Visitors Center is situated all on one level and tours are self-guided. Our hours of operation are listed below. We welcome you to spend a few minutes or stay all day to tour the Hallmark Visitors Center.


We Are Closed:

  • Memorial Day
  • Tuesday, May 30, 2017
  • Wednesday, May 31, 2017
  • Independence Day
  • Labor Day
  • We will close September 5 - 30, 2017 for exhibit updates.
  • Wednesday, November 22, 2017, we will close at 3:30 p.m.
  • Thanksgiving Day
  • Monday, November 27, 2017
  • Christmas Eve
  • Christmas Day
  • Tuesday, December 26, 2017, we will open at 12:30 p.m.
  • New Year's Day


To find us, visit our Maps & Directions page. For more details, please view our Frequently Asked Questions, call 816-274-3613 or complete our Contact Us form.





The Art of the Poster: from Toulouse-Lautrec to Shepard Fairey

This exhibit of The Art of the Poster chronicles 125 years of poster design, a modern art form made possible by the advancement of color lithography techniques in the nineteenth century.

This visually stunning exhibit is curated entirely from the Hallmark Art Collection, and includes a rare, early work by Shepard Fairey that serves as a culmination of the historic lineup. It promotes his signature Propaganda Printing Services and encourages the public to "THINK & CREATE" as well as to "PRINT & DESTROY."


Due to a Corporate Event, The Hallmark Visitors Center will close at 2:00 p.m. on Thursday, April 27, 2017.  We will resume normal operating hours on Friday, April 28 - 9:30 - 4:00

Normal operating hours are:

9:30 a.m. - 4:00 p.m.


Due to a Corporate Event, The Hallmark Visitors Center will close at 2:00 p.m. on Thursday, April 27, 2017.

See our Closure Schedule