Free Admission

We're excited that you're coming to see us!

Hallmark Visitors Center entrance

The Hallmark Visitors Center is located in the Crown Center complex, in downtown Kansas City, MO. It offers something for everyone.  We welcome you to spend a few minutes or stay all day.

Admission is free. Reservations are required for groups of 15 or more.  Please complete the online form to reserve your group visit.

The Hallmark Visitors Center is situated all on one level and tours are self-guided. Our hours of operation are listed below.

2017 Closures:

  • May 29 - 31 (Memorial Day & Exhibit Updates)
  • July 4 (Independence Day)
  • September 4 - 30(Labor Day and exhibit updates)*
  • November 23 (Thanksgiving Day)
  • November 27 (Training)
  • December 25 (Christmas Holiday)
  • December 26 - opening at 12:00 p.m.
  • January 1, 2018


*Dates subject to change.


To find us, visit our Maps & Directions page. For more details, please view our Frequently Asked Questions, call 816-274-3613 or complete our Contact Us form.





Sol Lewitt:  elemental

The Hallmark Visitors Center is pleased to display now through September 2*, a small cross section of the more than one hundred works by American artist Sol Lewitt (1928-2007) from the Hallmark Art Collection. Seen together here for the first time, they reveal the many recurring themes he explored throughout his career and offer a glimpse into the artist's enduring creative legacy. 


*Date subject to change.

Normal operating hours:

9:30 a.m. - 4:00 p.m.

CLOSED Sunday.

The Hallmark Visitors Center will be closed September 3 - 30, reopening on Monday, October 2 at 9:30.*


*Date subject to change.

See our Closure Schedule