Free Admission
Hallmark

Make your trip to the Hallmark Visitors Center easy by planning ahead.

The Hallmark Visitors Center is located at the world headquarters of Hallmark Cards, Inc. in the Crown Center complex in Kansas City, Missouri.

 

View Hallmark Visitors Center in a larger map

 Hallmark Visitors Center Icon Hallmark Visitors Center    Hallmark Visitors Center Parking Icon Hallmark Visitors Center Parking    Crown Center Shops Icon Crown Center Shops

 

Parking

General Parking

We recommend parking in the garage on the East side of Grand on the Blue Level. Once you've parked, enter to the right of the Security Office and take the elevator to the third floor. Turn left out of the elevator and follow the signs toward the double doors leading outside. The Hallmark Visitors Center is located just ahead. Bring your parking ticket to the Hallmark Visitors Center for a 3-hour validation for free parking. If you have any questions, please call us at 816-274-8301.

For those parking in the garage on the West side of Grand, you will need to take the escalators to the 3rd floor of Crown Center and walk through Halls on Grand. Once you pass through Halls, turn right, go through the glass double doors, take an immediate left outside, and pass The American Restaurant to the end of the covered walkway. Turn right and follow the sidewalk to the Hallmark Visitors Center, located on your right. Bring your parking ticket to the Hallmark Visitors Centerfor a 3-hour validation for free parking. If you have any questions, please call us at 816-274-8301.

Access for guests with wheelchairs or strollers

We recommend parking on the East side of Grand. After pulling into the garage on the blue level, drive straight ahead toward the 2480 Elevator. Park as close as you can to the elevator. Take the elevator up to the Red Level. Turn left out of the elevator and walk toward the garage entrance. Follow the signs directing you to the Hallmark Visitors Center. Be sure to bring your parking ticket for a 3-hour validation for free parking.

Individuals with disabilities may park on the south side of 25th Street in the designated Hallmark Visitors Center/Kaleidoscope parking spots with a signed permit. You must come into the Hallmark Visitors Center to get a signed parking permit to display on your dash.

Large vehicle parking

Vehicles taller than 6′ 5″ cannot fit in the Crown Center retail parking garages. You may park on the south side of 25th Street just east of Hallmark Square in the designated Hallmark Visitors Center/Kaleidoscope parking spots with a signed permit. You must come into the Hallmark Visitors Center to get the parking permit to display on your dash.

Bus parking

Turn west onto 25th street off Pershing Road and unload your guests in front of the Hallmark Visitors Center . Proceed back up 25th Street. Turn right onto Gillham and then turn right onto 27th Street. Bus parking is available along McGee Street and Warwick Trafficway.

If you are using a GPS, please use the address 2500 Grand, Kansas City, Missouri 64108. This will bring you to the Crown Center garages.

Directions

Directions from the North on I-29, I-35 and Broadway Bridge

Follow I-35 South to the 20th Street exit (#1D). Turn left onto 20th Street and go to Main. Turn right onto Main. Go to 27th Street and turn left and then turn left onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.

Directions from the South on I-35

Follow I-35 North to the Broadway exit (#2U). Turn right on Broadway and follow to Pershing Road. Turn left at Pershing and go to Main. Turn right onto Main. Go to 27th Street and turn left and then turn left onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.

Directions from the South on 71 Hwy

Follow 71 Hwy North to the Linwood Blvd./31st Street Exit. Turn left onto Linwood Blvd. and follow to Main Street. Turn right onto Main Street and go to Grand. Turn a slight right onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.

Directions from the East on I-70

Follow I-70 West toward downtown Kansas City. Take the 2Q Exit toward Truman Road. Make a slight right to stay straight on Truman Road. Take the second left onto Grand. Follow Grand to Pershing. Turn right onto Pershing and go to Main. Turn left onto Main. Go to 27th Street and turn left and then turn left onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.

Directions from the West on I-70

Follow I-70 East to I-670 East. Take the I-35 South exit. Stay in the right lane. Exit at 20th Street (#1D). Turn left onto 20th Street and go to Main. Turn right onto Main. Go to 27th Street and turn left and then turn left onto Grand. We recommend parking in the Crown Center garage on the east side of Grand.

 

WE LOOK FORWARD TO MEETING YOU

HOURS OF OPERATION

The Art of the Poster: from Toulouse-Lautrec to Shepard Fairey

This exhibit of The Art of the Poster chronicles 125 years of poster design, a modern art form made possible by the advancement of color lithography techniques in the nineteenth century.

This visually stunning exhibit is curated entirely from the Hallmark Art Collection, and will include a rare, early work by Shepard Fairey that serves as a culmination of the historic lineup. It promotes his signature Propaganda Printing Services and encourages the public to "THINK & CREATE" as well as to "PRINT & DESTROY."


Beginning, Saturday, April 1, the Hallmark Visitors Center hours will be changing.  We will be open Monday - Saturday 9:30 a.m. - 4:00 p.m.

 

Normal operating hours are:

MONDAY through FRIDAY
10 a.m. to 4:30 p.m.

SATURDAY
9:30 a.m. to 4:30 p.m.

CLOSED SUNDAY

See our Closure Schedule

Beginning, Saturday, April 1, the Hallmark Visitors Center hours will be changing.  We will be open Monday - Saturday 9:30 a.m. - 4:00 p.m.